COUNTER CULTURE HOLOGRAM

DURHAM, NORTH CAROLINA

Hologram is one of our most complex blended coffees. With that in mind, we recently updated the name along with new packaging to something that better evokes that complexity. Something that reflects its dimensionality. Created with varying intensity—of light in the case of an actual hologram and with flavors in the case of this coffee. Hologram is a little mysterious. And, yet, familiar. Elusive, but reassuring. And, of course, it tastes great.

An important part of Hologram—and the iterations that came before—is the sundried natural Ethiopian component, which brings darker fruit notes to the mix from coffee beans that are literally dried in the sun still wrapped in their coffee-cherry fruit